{"id":14181,"date":"2024-03-05T07:20:39","date_gmt":"2024-03-05T07:20:39","guid":{"rendered":"https:\/\/www.fundsspectrum.com\/2024\/03\/05\/unlocking-global-brand-success-insights-from-brand-practitioners-worldwide-in-state-of-the-brand-2024-digest-launched-by-tma-global-brand-consultancy\/"},"modified":"2024-03-05T07:20:39","modified_gmt":"2024-03-05T07:20:39","slug":"unlocking-global-brand-success-insights-from-brand-practitioners-worldwide-in-state-of-the-brand-2024-digest-launched-by-tma-global-brand-consultancy","status":"publish","type":"post","link":"https:\/\/www.fundsspectrum.com\/2024\/03\/05\/unlocking-global-brand-success-insights-from-brand-practitioners-worldwide-in-state-of-the-brand-2024-digest-launched-by-tma-global-brand-consultancy\/","title":{"rendered":"Unlocking global brand success: Insights from brand practitioners worldwide in \u2018State of the Brand 2024\u2019 digest launched by TMA Global Brand Consultancy."},"content":{"rendered":"
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A compilation of brand insights, practical ideas, and strategic interventions contributed by eleven brand practitioners from six countries.<\/p>\n

India, 5th Mar 2024 \u2013 <\/strong>TMA Global Brand Consultancy, a leading brand strategy studio has announced the release of their acclaimed digest, \u201cState of the Brand 2024\u201d. Pre-launched by Anand Sankaranarayanan, Co-Founder and Brand Strategist at the Marketing 2.0 Conference held in Dubai on February 20, 2024,\u00a0this initiative commemorates their third-year anniversary, emphasizing the significance of strategic brand initiatives for businesses worldwide.<\/p>\n

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Officially released to the public on February 28th, this digest serves as a comprehensive branding resource, featuring invaluable insights, practical ideas, and strategic interventions curated by seasoned brand practitioners and business leaders from around the world.<\/p>\n

\u201cWhat sets this Digest apart is the diversity of perspectives blended together, offering profound insights and strategic interventions on the art and science of branding. Eleven authors from six countries have contributed to this debut edition, creating a diverse range of topics with in-depth insights on four compelling themes.\u201d said Anand.<\/p>\n

The themes explored in the digest include:\u00a0<\/strong><\/p>\n

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  1. Beyond boundaries; Global branding in 2024<\/li>\n
  2. Tech trends shaping brands<\/li>\n
  3. Purpose-driven branding for a sustainable future<\/li>\n
  4. B2B branding \u2013 yesterday, today and tomorrow<\/li>\n<\/ol>\n

    The digest covers a wide range of topics such as brand strategy, cultural fluidity, data analytics, martech, purpose-driven initiatives, storytelling, humanizing B2B brands, and more. Each article offers profound insights and practical advice, making it an indispensable resource for entrepreneurs, marketers, and business leaders alike.<\/p>\n

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    Contributors to \u201cState of the Brand 2024\u201d include:\u00a0<\/strong><\/p>\n