{"id":10262,"date":"2023-11-08T20:35:22","date_gmt":"2023-11-08T20:35:22","guid":{"rendered":"https:\/\/www.fundsspectrum.com\/2023\/11\/08\/the-firsd-tea-sustainability-perspectives-2023-report-finds-tea-outperforms-coffee-in-4-key-sustainability-areas\/"},"modified":"2023-11-08T20:35:22","modified_gmt":"2023-11-08T20:35:22","slug":"the-firsd-tea-sustainability-perspectives-2023-report-finds-tea-outperforms-coffee-in-4-key-sustainability-areas","status":"publish","type":"post","link":"https:\/\/www.fundsspectrum.com\/2023\/11\/08\/the-firsd-tea-sustainability-perspectives-2023-report-finds-tea-outperforms-coffee-in-4-key-sustainability-areas\/","title":{"rendered":"The Firsd Tea Sustainability Perspectives 2023 Report Finds Tea Outperforms Coffee in 4 Key Sustainability Areas"},"content":{"rendered":"
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Firsd Tea\u2019s new report suggests industry experts view some sustainability efforts in tea more favorably than in coffee.<\/p>\n

United States, 8th Nov 2023 \u2013 <\/strong>According to a new report from Firsd Tea<\/a>, the largest importer of Chinese tea in the U.S., most professionals in tea and related industries\u2014such as coffee and cocoa\u2014say the tea industry outperforms coffee across four key sustainability focus areas. Firsd Tea Sustainability Perspectives 2023<\/a> is the second annual survey that continues a first-of-its-kind global 2022 study to gauge opinions of tea sustainability among associated experts.<\/p>\n

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Specifically, most respondents in 2023 viewed tea as performing \u201cvery well or somewhat well\u201d regarding reducing its environmental impact (75%), workers\u2019 rights (64%), gender equity (58%), and improving the livelihood of smallholder farmers (66%) when compared with coffee and cocoa sectors.<\/p>\n

\u201cWith so much negative news about the environment in the press, the discovery that tea is perceived as performing relatively well in these sustainability areas came as a breath of fresh air,\u201d Firsd Tea marketing director, Jason Walker, explains. He adds, \u201cWhat\u2019s so compelling about our global 2023 study\u2019s findings compared with those in 2022 is that a larger slice of our respondents were actually from the coffee industry this go-around.\u201d Coffee professionals comprised 36% of this year\u2019s vs. 19% of last year\u2019s study.<\/p>\n

Apart from revealing tea\u2019s notable perceived performance in key sustainability areas, the study also found:<\/p>\n